EMAC paper presentation

Eye-tracking experiments for consumer behavior analysis are in some cases conducted without fully understanding/describing the limitations of the technology and the experimental protocol and/or appreciating the potential future use of the raw sensor data. For more details, check out our article presented at EMAC2024:

Vasileios Mygdalis and Nathalie Dens, “One man’s trash is another man’s treasure: The need of open data and tools for research reproducibility in screen-based eye-tracking marketing experiments“, in European Marketing Academy (EMAC), Bucharest, Romania, 2024 (author preprint) (poster)