Sensing, predicting and exploiting consumer visual attention in fast-paced marketing environments

Dissemination

  • Vasileios Mygdalis and Nathalie Dens, “Implicit train-free calibration for video-based eye-tracking“, in European Signal Processing Conference (EUCIPCO), Lyon, France, 2024 (author preprint) (presentation)
  • Vasileios Mygdalis, Vangelis P. Oikonomou, Kostas Georgiadis, Fotis P. Kalaganis, Spiros Nikolopoulos, Ioannis Kompatsiaris and Nathalie Dens, “On streamlining data reporting and data sharing practices for promoting research reproducibility in screen-based neuromarketing studies”, in International Conference on Research in Advertising (ICORIA), Thessaloniki, Greece, 2024 (author preprint) (presentation)
  • Vasileios Mygdalis and Nathalie Dens, “One man’s trash is another man’s treasure: The need of open data and tools for research reproducibility in screen-based eye-tracking marketing experiments“, in European Marketing Academy (EMAC), Bucharest, Romania, 2024 (author preprint) (poster)